We chose to name our brand Cataleya, as it is known as the queen of orchids and for us, it represents boldness, femininity, strength and grace. We believe all women are queens and deserve great opportunities. As founders, we recognise the importance of giving back and wanted to support a charity that supports our values, that is why we chose Dress for Success.
‘Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence, by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Dress for Success believes that every woman has a right to realise her full potential and achieve financial independence in a more egalitarian world’. As ethnic women from humble beginnings, we know how tough it can be to thrive in work and life, so this is certainly a charity close to our hearts.
We truly believe in this cause, the importance of helping to build a world where women do not live in poverty, are treated with dignity and respect and the importance of gender equality. That is why we are excited to be able to support Dress for Success through donation drives and charity auction events.